Match-day team werkt aan B2B leadgeneratie
B2B leads without cold lists

Generate B2B leads your sales team can actually follow up

No questionable contact lists, but warm B2B leads with ICP fit, context and a clear next step. Match-day builds outbound campaigns that consistently create meetings.

8–12
meetings per month on average
Warm
qualified before handoff

What makes a B2B lead useful for sales?

A good B2B lead is not a name in a list. It is a fitting account, a relevant contact and a reason to have the conversation now.

Marketing Qualified Lead (MQL)

Someone showing interest: a whitepaper download, website visit, or LinkedIn interaction. Not ready for sales yet, but on the radar.

Sales Qualified Lead (SQL)

A lead that fits your ideal customer profile and is actively looking for a solution. Ready for a conversation with sales.

B2B leadkwalificatie en salesopvolging
Quality > Quantity

100 bad leads cost you more than 10 good ones.

Buying B2B leads sounds easy, building warm leads performs better

Data can be a starting point, but pipeline only appears when research, messaging, timing and qualification work together.

The old approach

Buying Leads

  • Outdated data and wrong contact details
  • No context about interest or need
  • Same list at 10 other companies
  • Cold approach without relationship
  • Low conversion and frustration
  • Damage to your brand and reputation
Match-day Approach

Generating Leads

  • Fresh data, verified in real-time
  • Leads with proven interest and intent
  • Generated exclusively for your company
  • Warm approach with context
  • High conversion through qualification
  • Strengthens your market position

HOW WE GENERATE B2B LEADS.

Three pillars that ensure a constant stream of qualified leads in your pipeline.

Research & Targeting

We start by sharpening your ideal customer profile and building a database of companies that truly fit.

  • ICP analysis based on your best customers
  • Technographic and firmographic data
  • Monitoring intent signals
  • Mapping decision makers

Multi-Channel Outreach

We approach prospects through multiple channels simultaneously. Not with spam, but with relevant messages that match their situation.

  • Personalized LinkedIn outreach
  • Targeted email sequences
  • Phone follow-up by experts
  • Timing based on engagement

Qualification & Handover

Every lead is qualified before entering your calendar. This way you only talk to people who are serious.

  • BANT qualification in every conversation
  • Warm handover to your sales
  • Full context provided
  • No no-shows or time wasters

LEADS THAT CONVERT.

Concrete results from our B2B lead generation campaigns.

85%
Show-up Rate
Of scheduled meetings
3.5x
More Meetings
Than internal efforts
64%
Conversion
From meeting to proposal
<30
Days
Time to first leads

MULTI-CHANNEL APPROACH.

We reach your ideal customers wherever they are.

LinkedIn Outreach

Professional outreach on the platform where B2B decision makers are active. No connection spam, but starting valuable conversations.

Targeted Email

Short, personalized emails that stand out. No templates, but messages that match the prospect's specific situation.

Expert Calling

Our SDRs call at a high level. They understand your proposition and can have a technical conversation with decision makers.

FAQ

Frequently asked questions about B2B leads

No. Bought leads are usually data lists, while warm leads have context, engagement, and a relevant next step for sales.
Yes, as an input for research. On its own, it rarely creates real pipeline without qualification and follow-up.
Direct contact

Meet
Jorg.

Curious how Jorg and his team can strengthen your sales machine? Book an introduction directly.

Jorg, Sales Consultant

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