DIE #1 SAAS LEAD GENERIERUNG AGENTUR
Match-day baut vorhersehbare Pipeline-Engines für B2B SaaS-Unternehmen.
Hören Sie auf, auf Inbound zu hoffen. Wir generieren systematisch qualifizierte Meetings mit Entscheidungsträgern – garantiert innerhalb von 30 Tagen.
Sound familiar?
SaaS companies miss pipeline not because of a bad product — but because of a lack of a predictable system.
Pipeline depends on inbound
Demo requests come in sporadically. When marketing stops, the pipeline stops. No structure, no predictability.
Sales cycle too long
Leads come in but disappear after the first demo. No follow-up system. Closing deals takes months too long.
SDR team too expensive or ineffective
In-house SDRs cost €80-120k/year. External agencies deliver bulk without quality. You pay for volume, not results.
What we do
Match-day is not a typical lead generation agency. We build a complete SaaS pipeline engine — from first contact to closed deal.
Meetings Engine
Our outbound SDR team contacts decision-makers at companies matching your ICP every day. Combined with AI-powered research, we deliver 30+ days of consistent meeting flow.
- ICP definition & TAM mapping
- AI-driven prospect research
- Multi-channel outreach (email, phone, LinkedIn)
- Guarantee: meetings within 30 days
Demo to Deal
A meeting is not pipeline. We train your sales team in the Challenger Sale methodology so every demo moves toward a signed contract.
- Challenger Sale training
- Science of Selling methodology
- Conversation structure & objection handling
- Deal velocity optimization
Nurture & RevOps
As a HubSpot Platinum Partner, we build the CRM system that ensures no lead is ever lost. Timing is everything in SaaS sales.
- HubSpot pipeline setup & automations
- Lead nurturing sequences
- RevOps dashboards & forecasting
- Churn prevention systems
Results that speak
From 5 inbound demos per month to 22 qualified meetings in 60 days. Pipeline tripled in Q1.
First enterprise prospect identified, approached and closed in less than 30 days via our outbound system.
After Challenger Sale training, the demo-to-deal ratio rose from 18% to 67%. More deals with the same meetings.
Metrics that improve
Frequently asked questions
What is a SaaS lead generation agency?
A SaaS lead generation agency specializes in generating qualified meetings for software-as-a-service companies. Unlike generic agencies, we understand SaaS-specific challenges: long sales cycles, product-led growth, enterprise vs. SMB segmentation and the role of the economic buyer vs. champion.
How does Match-day differ from other lead generation agencies?
Match-day doesn't deliver bulk leads — we build a complete pipeline engine. We combine outbound SDR capacity, sales training (Challenger Sale) and RevOps implementation (HubSpot Platinum). You don't just get meetings: you get a system that scales.
Does outbound lead generation work for PLG SaaS companies?
Absolutely. Product-led growth and outbound are complementary. While PLG drives bottom-up adoption, outbound handles enterprise and mid-market deals that rarely come in organically. We focus specifically on the enterprise segment that PLG doesn't reach.
How quickly will I see results?
Match-day guarantees meetings within 30 days. In the first two weeks, our team sets up the outreach, conducts ICP analysis and builds prospect lists. Week 3-4, the first conversations go live. No meetings after 30 days? We continue at no extra cost.
Which SaaS categories do you work with?
We have experience with: HR-tech, Compliance SaaS, Fintech, ERP/WMS, MarTech, Cybersecurity platforms, Data & Analytics, Field Service Management and more. As long as you have a B2B SaaS product with a clear ICP, we can build pipeline.
What is your approach to ICP definition?
We start with a 2-hour ICP workshop. We analyze your best existing customers: industry, company size, tech stack, growth triggers and decision-makers. We then build a TAM map and start targeted prospecting. No vague targeting — surgical precision.
How does the HubSpot integration work?
As a HubSpot Platinum Partner, we implement all outbound activities directly in HubSpot: pipeline stages, sequence automations, deal tracking and forecasting. You have real-time insight into every prospect, every conversation and every deal — in one dashboard.
What does a SaaS lead generation engagement cost?
Our engagements start depending on scope and team size. We work with a fixed monthly fee — no success fees per lead (those create the wrong incentives). Book a strategy call for a personalized quote based on your TAM and growth goals.
Do you also offer sales training for SaaS?
Yes, this is a core part of our offering. Our Step 2 (Demo to Deal) includes the Challenger Sale and Science of Selling methodology, specifically calibrated for SaaS sales: enterprise demos, multi-stakeholder decision-making and subscription models.
What makes your approach specifically suited for B2B SaaS?
SaaS sales has unique characteristics: long sales cycles with multiple stakeholders, ROI proof, security/compliance checks and contract negotiations. Our team has deep SaaS expertise and adapts messaging, timing and approach to the specific buyer journey of software decision-makers.